Tuesday, February 19, 2008

Web3.0 - How the semantic web will bring you more visitors

So you've got loads of user generated content, you have connections to foreign APIs as Flickr, Twitter and their likes. Now what do you do with it? This is what the semantic web is all about: Bringing order two the information overload on the net.
When people ask me about the symantic web I usually say that without it you have data, with it you have information. By standardizing content tagging and publishing it on every site, web content becomes a huge information database.
Publishers may gather information from various sources, arrange the information and integrate the content on their website.

Example
Let's say that you have a travel site where users write a travel diary. People write about where they lived, where they ate and where they partied. In a perfect semantic environment another service (let's say a vertical search engine as urbanshortcut.com) could then use this data as an extension of their own. A query could be "Show me restaurants liked by people who doesn't like Burger King", with results from the travel diary.

What's in it for me?
Well, hopefully you can enhance your own site to get more and happier customers. And hopefully people using your content as a database will give you credit for it, or even kickback based on the quality and amount of data.

Is the semantic web really exciting?
In the long run the semantic web is extreamly interesting for all of us, since it will totally change the way people gather information. But as for now, the usability of the semantic web and information tagging is a bit limited. What every publisher should do is to mark their content as much as possible, preparing the web for more advanced usage.

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