SonyEricsson Xperia X1 an Apple IPhone killer?

SonyEricsson has launched their newest and cooles cellphone ever, the Xperia X1. It's pretty obvious that it is their answer to the IPhone, with a huge screen and tighter Internet functionality. On the technical side, everything seems really impressive: Better screen resolution than the IPhone, faster Internet connection, built in GPS and a better camera.

But that just isn't enough. The Xperia isn't near as attractive as the IPhone, no matter how impressive it's technical specifications. Because IPhone is cool and has a great interface. SonyEricsson is far from cool, and with a Microsoft Operating System, you can be sure that the interface wont be nearly as good as the IPhone interface.

Whereas Apple has one of the best brands in the world, SonyEricsson and Microsoft has not. Well, not when it comes to cool gadgets anyway. SonyEricsson are great for business phones, and Microsoft have a much better product base with Windows, Office and their servers, but they just aren't cool.

My guess is that the Xperia is an overpriced phone ju between the business segment and the young hip segment. And as always, branding is everything, not reaching any segment totally successfull is nothing.