När Apple är inblandad så skapas det alltid en motpart, en fiende som Apple och Steve Jobs använder för att skapa samhörighet bland Appleentusiaster. Det är en välkänd teknik som uppmärksammats gång efter annan, och den är lika effektiv som den är påfrestande för oss vanliga datoranvändare.
Nu senast är det Flash och tredjepartsplugins som fått stå i skottgluggen. Flash, säger Apple, är ineffektivt, drar mycket batteri och gör program buggiga.
Som ersättning för Flash pekar man på HTML5, en webbstandard som om några år stöds av en majoritet av webbläsare, och som då givetvis blir intressant för en webbutvecklare.
Men det är här som Flashs belackare är fel ute. För det är givetvis inte Flash roll att konkurrera med HTML5. Nej, som all tredjpartsmjukvara så ska Flash stå på barrikaderna och pressa fram ny funktionalitet som inte ännu är utvecklad, som inte finns och som absolut inte finns i någon webbstandard.
3d, augmented reality kopplad till kamera, mönsterigenkänning och avancerad bildhantering är exempel på områden där Flash är vida överlägset HTML5, både i fråga om stabilitet, men också när man tittar på räckvidd bland användare.
Jag kan förstå att Apple och Jobs vill undvika Flash, men för oss som arbetar för webben är situationen en annan. HTML5-fanatism har ingen plats hos oss som sätter kunden i första rummet.
Wednesday, May 19, 2010
HTML5 ersätter inte Flash
Posted by Mattias Aspelund 1 comments
Thursday, January 28, 2010
iPad sets me free – that is the revolution
Maybe I’m the slowest guy in the western world, but I haven’t been able to explain the feeling that the iPad is great and a revolution. Even though I’m not an Apple fan boy, I’ve felt that this is huge. But now I know. It’s the location that is the key.
Until today, we’ve seen two types of computer usage – one in front of a laptop, usually at a desk, and one where we use a small iPhone or Android device. The laptop situation is good for working solitary, but you are very limited in what you can physically do – leaving your desk is not an option.
The iPhone situation is almost reversed. You are free to do anything you want, but then you have only a fragment of a real computer experience. The simplicity of popular iPhone applications have shown us just that – Twitter, short messages, geo location games are small, simple and perfect for a small device.
So when Steve Jobs showed a picture of the iPhone as filling a void between the laptop and the iPhone he certainly had a point. But his graph was very misleading. The void should be much, much larger than the iPhone and the iMac squares. By making real computer usage possible in many more aspects of life, such as in the living room, on the subway, around a table, in the kitschen, the car, etc, he makes the computer a lot more important.
The iPad and the tablet means mainstream usage of computers in every aspect of your life. It’s impossible to know what the killer app of the 2010:s will be, but I bet they will be tablet based.
Posted by Mattias Aspelund 0 comments
Labels: apple, iPad, IPhone, Steve Jobs
Monday, January 25, 2010
Därför är Apples tablet historisk

Onsdagens släpp av Apples tablet är historisk. Den markerar nämligen PC-erans slut.
Alla som har använt en IPhone eller en Gameboy vad en väl fungerande touchdisplay innebär – närmast obeskrivlig närhet, oöverträffad enkelhet och intuitiva gränssnitt.
Och med en skärm på 10 tum kan 95 % av allt arbete som utförs på en PC göras på tableten. Bara enklare, snabbare och smidigare.
Tänk er mötet på jobbet, där alla har en tablet. En skiss ritas, och ”slängs” ut till alla mötesdeltagarna med en fingerdragning, varpå alla kan arbeta tillsammans. Eller besöket som säljaren gör. Eller ekonomen som sitter och skissar på ett Excelark. Visst, ibland kanske tangentbordet fyller ett syfte, men oftast inte. Och en stor extern skärm, det kan man fortfarande ha på arbetsplatsen, med tableten på skrivbordet liggandes framför sig. Eller för alla de som främst arbetar med kommunikation, framför en kunddatabas. Det är inte mycket som håller dem kvar vid PC:n.
För tableten innebär en ny dimension. En tablet som är location aware, har acceleratorer, kompass och flerfingersinmatning innebär helt nya friheter – med intuitiva gränssnitt som följd.
Samtidigt tappas känslan av att man håller på med en ”dator”. Den fysiska formen påminner lika mycket om ett anteckningsblock, en liten tv, en tidning eller en bok – inte en liten dator.
PC:n i sig kommer inte att försvinna, utan finnas kvar hos desamma som var snabbast med att anamma den: Ingenjörer, forskare, arkitekter och liknande vars applikationer är av det tyngre slaget.
Så den 27:e januari 2010 är ett datum att minnas. Det markerar slutet på PCn. Slutet på IT-revolutionens början.
Posted by Mattias Aspelund 0 comments
Wednesday, April 29, 2009
Apple lost all credibility as a premium brand - They simply don't care
Just for the record: I have never bought an apple product. Mostly because I find it somewhat annoying that they put more effort in positioning themself as a lifestyle product than in creating great products. Somehow I've always felt that they are a little bit to cynical.
But since the launch of the iPod, the Iphone, MacOS X and their move to the Intel processor, I've gradually become more and more impressed with Apple.
Not anymore though. By letting "Baby Shaker"-application through their IPhone application screening, I think they really show what they, as a company, value: themself.
The approval of this application is simply unacceptable.
Positioned as the stylish choice, the premium brand for people with good taste, the company must live up to their reputation at all times. A company without a social commitment is simply to flat.
By allowing an application like this, Apple show us that they aren't anything else than a low life trashy salesman with a pretty package. Social responsibility is simply not on Apple's agenda.
I'm happier than ever that I don't own an Apple - My T1 comes from the big company stating "Do no evil", and my computer has an operating system that is closely linked to a person responsible for a global health charity.
From now on I'll say that Apple is the choice for people that are ignorant and full of themselves.
Posted by Mattias Aspelund 2 comments
Labels: apple, baby shaker, full of themself, ignorant
Sunday, September 28, 2008
Techcrunch is terribly wrong about the IPhone Store Policy
The blogpost over at Techcrunch telling developers to stop complaining about the IPhone App Store is terrible. They argue that you can either accept everything Apple says and develop for the Iphone, or simply move to another platform.
Of course, that is complete rubbish. We're living in an online world where people complain and discuss business practises in every thinkable way. If you're unhappy with a company, you complain, get a reaction, and then decides to stay or leave that company, product or service.
Smart companies appreciates this and have a very active relationship with their community, rendering happier customers and increased revenue.
Apple in particular is a company with a hardcore community where that act as Apple evangelists, and Apple nurture this relationship as much as they can.
When Dan Kimerling suddenly says that developers should stop complaining over the IPhone stores pretty strange application policies, he actually says that Apple is off limit. To me, he sounds like a dinousaur from the Mac/PC-wars of the 80's and 90's. Maybe he's defencive since Microsoft's latest ad campaign is pretty nice, or maybe he just can't cope with the fact that Apple is far from perfect. But it's weird to read this on a blog with a nice history of bringing light to high profile online customer power.
I just don't understand this. Maybe he's just trying to fill his Apple / Iphone quota.
I'm pretty tired of hearing about the IPhone. It has a nice interface and might be a great catalyst for mobile browsing, but I don't need to know every little detail on everything happening with the IPhone. Apple's done a great job promoting the phone, and Apple has created a nice Application store [although it's not that new, at least not here in Europe. I can send an sms and get ringtones, games and applications directly to my phone, and that certainly isn't anything new. The turnover of all the phonerelated sales of games, screensavers and ringtones has been considerable for quite a while now. The new thing is that they actually get early adapters to go to one central site for buying applications, and that they have a nearly perfectly closed developer/sales platform].
I like the IPhone, but as I said, I'm not excited enough to hear about it every single day and hour. I can't wait for the Google phone to enter the market, so that I at least can read about a product from a company that I not only respect (I respect apple), but also like a lot.
And last but not least - I really enjoy techcrunch, I'm reading the blog every day! This is simply my way of giving Techcrunch my feedback to them since I want their business and blog to be even better!
Posted by Mattias Aspelund 0 comments
Labels: apple, apple store, customer power, IPhone, Techcrunch
Thursday, February 21, 2008
SonyEricsson Xperia X1 an Apple IPhone killer?
SonyEricsson has launched their newest and cooles cellphone ever, the Xperia X1. It's pretty obvious that it is their answer to the IPhone, with a huge screen and tighter Internet functionality. On the technical side, everything seems really impressive: Better screen resolution than the IPhone, faster Internet connection, built in GPS and a better camera.
But that just isn't enough. The Xperia isn't near as attractive as the IPhone, no matter how impressive it's technical specifications. Because IPhone is cool and has a great interface. SonyEricsson is far from cool, and with a Microsoft Operating System, you can be sure that the interface wont be nearly as good as the IPhone interface.
Whereas Apple has one of the best brands in the world, SonyEricsson and Microsoft has not. Well, not when it comes to cool gadgets anyway. SonyEricsson are great for business phones, and Microsoft have a much better product base with Windows, Office and their servers, but they just aren't cool.
My guess is that the Xperia is an overpriced phone ju between the business segment and the young hip segment. And as always, branding is everything, not reaching any segment totally successfull is nothing.
Posted by Mattias Aspelund 1 comments
Labels: apple, IPhone, iphone-killer, sonyericsson, xperia
Wednesday, January 16, 2008
Steve Jobs 90 minute keynote in 1 minute - Apple, MacBook Air, IPhone :)
This is really cool, and you probably read about it on Techcrunch. But it is really cool, and I want that on my blog!
Anyway, Steve Jobs keynote speech at the Mac conference is not worth 90 minutes of my life. It is, however, worth one minutes attention. The Daily Manolo was kind enough to compress the speech for the rest of us, and here it is:
Posted by Mattias Aspelund 0 comments
Labels: apple, IPhone, MacBook Air, Steve Jobs
Monday, December 10, 2007
IPhone, IPhone, IPhone - I haven't been this excited since I got my Amiga...
...and that was 20 years ago. Well, that would be not this excited over technology. Anyway, today I finally tested the IPhone. I can hear you say "so what, the buzz is over now", but since I live in the country of ericsson, Sweden, and not in the US, I haven't seen one until now. So what is my verdict?
I already knew that the IPhone had a great screen, terrific interface and was good looking, but what I couldn't dream of was that the IPhone deserves the Nobel Price in Interface creation! I tried it for half an hour and I loved every minute of it.
Posted by Mattias Aspelund 0 comments