Urbanshortcut.com helps WWF

The social conscience of the exiting new startup Urbanshortcut.com is big. Instead of spending their money on marketing, they'd like to donate money to WWF. Hence they've started a group on Facebook and donates money for every new member.

I really like this concept. A good cause gets attention and money, and an exciting startup as well. It's not new, but it's always nice to see people care!